Is direct mail marketing in your future?
- Are you interested in dramatically reducing
costs for presort mail?
- Do you spend too much time processing mail?
- Would you like to mass mail or bulk mail?
If you answered Yes to one
or more of these questions, Bulk Mailing software is for you!
Direct mail and mailing list management have never been so easy. Bulk Mail software will help you organize and optimize your Direct Mail Campaign by offering solutions for Mail Marketing and Bulk Mailing through the USPS with CASS, PAVE and IMb certified software solutions.
- Save on postal Rates by understanding Bulk Mail Guidelines for direct mail, mailing lists, and Bulk Rate Mailing based on USPS Bulk Mailing regulations.
- Presorting can be complex without the right software, learn more about direct mail marketing.
- Bulk Mail Requirements and Regulations can be a hassle without the use and understanding of CASS, PAVE andNCOALink® compliant solutions.
Direct Business Mail allows you to market with a low-cost, tried and true method of gaining some ROI in this challenging economy.
According to the United States
Postal Service:
"Current USPS regulations require that all customer
address lists be processed by CASS Certified™ address-matching
software (see DMM 708.3.3) for a complete description
of CASS™ requirements). CASS Certified software applies
the correct ZIP + 4®, delivery point, and/or carrier
route codes while standardizing the address, city, and
state elements. To enhance deliverability, the USPS
recommends that customers reprocess their address lists
more frequently using CASS Certified software."
CHOOSING BETWEEN COMMERCIAL MAILING SERVICES AND RETAIL MAILING SERVICES
Even if your mailing has the required number of mailpieces to qualify for a discount price, you still have to perform some of the work the Postal Service would normally do to receive the discount. When deciding whether to undertake a commercial mailing, you should consider:
- Your technology
Your technology and equipment, such as computers and software, will influence the discount services you can use and the time it will take you to complete the work.
- Your budget
The amount of money you spend on a mailing is more than just the cost of postage. You should also consider the cost of designing and printing your mailpieces and obtaining a mailing list.
If you can’t dedicate the technology or time to a commercial mailing, consider using a mail service provider or retail mailing services, which lets you quickly prepare and send your mailing. As your business grows, your resources may allow you to take advantage of additional discounts.
BULK MAIL MINIMUM REQUIREMENTS
To qualify for bulk mailing discounts, your mailing must have at least the minimum quantity for its mailing class. The minimums for each mailing class are as follows:
- First-Class Mail® - 500 pieces
- Standard Mail® - 200 pieces or 50 pounds of mail
- Bound Printed Matter - 300 pieces
- Media Mail® - 300 pieces
- Library Mail - 300 pieces
CHECKLIST FOR COMMERCIAL MAILERS
To successfully complete a commercial mailing, you should be familiar with all of the general steps. Use this list to review these steps as you begin your commercial mailing.
- Choose a Mailing System
- Purchase Mailing Software
- Choose a Postage Payment Method
- Get the Required Mailing Permit
- Prepare Your Mailpiece
- Get an Address List
- Check the Accuracy of Your Mailing Address List
- Sort Your Mail
- Fill Out a Postage Statement
- Enter Your Mail
To learn about the mailing process in depth, go to the USPS website link below
http://pe.usps.com/text/dmm200/commercial.htm
Mailing Software
- Bulk Mailer Standard
- Bulk Mailer Professional
- Bulk Mailer Business
- MailRoom Toolkit Office
- MailRoom Toolkit Architect
- Mail Manager 2010
- Mail Manager 2010 LE
- Mail Manager Full Service
- Mailers+4 Standard
- Mailers+4 Professional
- PostalSoft Professional Suite
- PostalSoft Business Edition
- PostalSoft DeskTop Mailer
- SmartAddresser 5
- Smart Addresser 5 LT
Founded in 1986, Freelance Technologies Inc.
(FTI) is a total solutions provider of bulk mail and data quality
software tools. These tools helps companies acquire and retain
customers, validate and enhance contact data, improve marketing
ROI, and save money on postage and mail processing.
Since 1986,
FTI has helped companies like American Psychological Assoc., Georgetown University, Morgan Meredith & Associates, FBI, and the Marine Corps
improve customer communications. FTI's client
list.
