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Bulk Mail - Direct Mail Information

Are you mailing more than 1,000 pieces at a time?

Utilizing your staff to process mail and are looking for a strategic way to reduce your postage costs? What really is Direct Mail?

Find out if you qualify with the short quiz below!

Is direct mail marketing in your future?

  • Are you interested in dramatically reducing costs for presort mail?
  • Do you spend too much time processing mail?
  • Would you like to mass mail or bulk mail?

If you answered Yes to one or more of these questions, Bulk Mailing software is for you!

Direct mail and mailing list management have never been so easy. Bulk Mail software will help you organize and optimize your Direct Mail Campaign by offering solutions for Mail Marketing and Bulk Mailing through the USPS with CASS, PAVE and IMb certified software solutions.

  • Save on postal Rates by understanding Bulk Mail Guidelines for direct mail, mailing lists, and Bulk Rate Mailing based on USPS Bulk Mailing regulations.
  • Presorting can be complex without the right software, learn more about direct mail marketing.
  • Bulk Mail Requirements and Regulations can be a hassle without the use and understanding of CASS, PAVE andNCOALink® compliant solutions.

Direct Business Mail allows you to market with a low-cost, tried and true method of gaining some ROI in this challenging economy.

According to the United States Postal Service:

"Current USPS regulations require that all customer address lists be processed by CASS Certified™ address-matching software (see DMM 708.3.3) for a complete description of CASS™ requirements). CASS Certified software applies the correct ZIP + 4®, delivery point, and/or carrier route codes while standardizing the address, city, and state elements. To enhance deliverability, the USPS recommends that customers reprocess their address lists more frequently using CASS Certified software."


Even if your mailing has the required number of mailpieces to qualify for a discount price, you still have to perform some of the work the Postal Service would normally do to receive the discount. When deciding whether to undertake a commercial mailing, you should consider:

  • Your technology
    Your technology and equipment, such as computers and software, will influence the discount services you can use and the time it will take you to complete the work.
  • Your budget
    The amount of money you spend on a mailing is more than just the cost of postage. You should also consider the cost of designing and printing your mailpieces and obtaining a mailing list.

If you can’t dedicate the technology or time to a commercial mailing, consider using a mail service provider or retail mailing services, which lets you quickly prepare and send your mailing. As your business grows, your resources may allow you to take advantage of additional discounts.


To qualify for bulk mailing discounts, your mailing must have at least the minimum quantity for its mailing class. The minimums for each mailing class are as follows:

  • First-Class Mail® - 500 pieces
  • Standard Mail® - 200 pieces or 50 pounds of mail
  • Bound Printed Matter - 300 pieces
  • Media Mail® - 300 pieces
  • Library Mail - 300 pieces

To successfully complete a commercial mailing, you should be familiar with all of the general steps. Use this list to review these steps as you begin your commercial mailing.

  • Choose a Mailing System
  • Purchase Mailing Software
  • Choose a Postage Payment Method
  • Get the Required Mailing Permit
  • Prepare Your Mailpiece
  • Get an Address List
  • Check the Accuracy of Your Mailing Address List
  • Sort Your Mail
  • Fill Out a Postage Statement
  • Enter Your Mail

To learn about the mailing process in depth, go to the USPS website link below


Click HERE for more detailed
information about Direct Mail

Mailing Software allows you to streamline the mailing process,
saving you time and money. Contact FTI direct to out how:

Mailing Software

  • Bulk Mailer Standard
  • Bulk Mailer Professional
  • Bulk Mailer Business
  • MailRoom Toolkit Office
  • MailRoom Toolkit Architect
  • Mail Manager 2010
  • Mail Manager 2010 LE
  • Mail Manager Full Service
  • Mailers+4 Standard
  • Mailers+4 Professional
  • PostalSoft Professional Suite
  • PostalSoft Business Edition
  • PostalSoft DeskTop Mailer
  • SmartAddresser 5
  • Smart Addresser 5 LT

Founded in 1986, Freelance Technologies Inc. (FTI) is a total solutions provider of bulk mail and data quality software tools. These tools helps companies acquire and retain customers, validate and enhance contact data, improve marketing ROI, and save money on postage and mail processing.

Since 1986, FTI has helped companies like American Psychological Assoc., Georgetown University, Morgan Meredith & Associates, FBI, and the Marine Corps improve customer communications. FTI's client list.

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888-970-9944 (Toll-free)

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