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Maintaining high data quality is critical to business success. Yet unreliable, outdated, or just plain inaccurate data costs U.S. businesses more than 600 billion dollars annually. Every year, over 40 million Americans change their address. Maintaining a high-quality mailing list becomes a formidable task. The NCOALink® product makes change-of-address information available to mailers to update address information and reduce undeliverable mailpieces.

According to the USPS:

"The NCOALink® process consists of computer software purchased, leased or developed by the licensee to access the NCOALink® data. The Postal Service certifies the process and licenses the NCOALink® product to private sector companies for commercial mail list processing or internal mail list management. Updated, computerized change-of-address information is provided on a regular basis to the NCOALink® licensees by the Postal Service. The NCOALink® process improves mail deliverability by providing mailers with current, standardized, delivery point coded.

NCOALink® .... provides the following benefits to mailers:

  • Reduces undeliverable mail by providing the most current address information for matches made to the NCOALink® file
  • Prevents re-mailings after address corrections are received because the address correction is applied prior to the mailing
  • Reduces mailer costs by reducing the number of undeliverable mailpieces by using most current address information
  • Provides the opportunity for faster product/service marketing through accurate mail delivery "

Significant noncompliance penalties started January, 2010:

  • Standard Mail: $.07 per piece entire mailing
  • First Class Mail: full rate no discounts

The Move Update standards provide ways for mailers to reduce the number of mailpieces that require forwarding or return and includes the following changes:

  • All discounted FirstClass and Standard Mail (letters, flats, parcels and Not Flat-Machinables)
  • Must be updated with an approved method 95 days prior to the mailing

Significant noncompliance penalties:

  • Standard Mail: $.07 per piece entire mailing
  • First Class Mail: full rate no discount
  • Critical Move Update error level more

Why Move Update?

Use NCOALink® processing services to stay in touch with your customers:

  • Reach more people by getting their current address.
  • Identify undeliverable and incomplete addresses.
  • Direct Marketing campaign for business or non-profit.
  • Cut mailing costs with postal discounts.
  • Increase the speed of your mail delivery

These revised standards will result in better address quality by removing incorrectly addressed pieces from subsequent mailings, which will reduce UAA mail.

We offer many different levels of NCOALink® processing services and software products.

Move Update Requirement for All Standard Mail

Starting Nov. 23, 2008 mailers must have begun using addresses that were updated within the previous 95 days. For example, a mailing entered on Dec. 1 must be updated no earlier than Aug. 28.

USPS Approved Methods for Standard Mail to qualify for the Move Update standards include:

Premailing Methods

  • NCOALink® : National COA database
  • FASTforward Multiline Optical Character Reader (MLOCR) processes

Postmailing Methods

  • OneCode ACS : Intelligent Mail Barcode
  • ACS: postmailing Move Update option
  • Ancillary service endorsements
            - Address Service Requested, Return Service Requested, Change
              Service Requested
  • Alternative Move Update (FirstClass Only)

Your mailing software specialists can get you set up to meet all NCOALink® requirements. Update automatically and and meet all USPS requirements- it's easy- just call to find out how...


540-949-7266 (Phone)

888-970-9944 (Toll-free)


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