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Data Quality Software
Personator 4

The indispensible tool for personalzed mailings

NOTE - PERSONATOR 4 is no longer available. Contact FTI for more information.

Intelligently splits name, address, and city-state-zip compound fields into their components, genderizes database records, and creates salutations for personalize letters.


Personator 4



The indispensible tool for personalzed mailings


  • Increase response rates with personalized letters
  • Target markets by gender for greater ROI
  • Save time parsing name & address fields
  • Simple to use – setup in less than a minute


  • Processes appx 100 million records an hour
  • Resolves double & mixed format name fields
  • Splits full names & inverse names
  • Drag & drop interface for files, databases, setups, & fields
  • Works directly with: xBASE, FoxPro, ASCII, Access, Excel, SQL Server, Oracle, DB/2 database types.

Systems Requirements


  •  Microsoft® 2000, XP or Vista
  • Intel Pentium III® or better
  • 64 MB of RAM minimum, 128 MB is recommended
  • 10 MB of available hard disk space

Call for Pricing: 888-970-9944 (Toll-free)

If you’re a systems administrator who either maintains personalized mailing lists or who must combine data from different sources, you will benefit greatly from this one-of-a-kind data-management tool. It’s fast, accurate, and flexible.

Intelligent parsing…

Merging new data into an existing database doesn’t have to be an exercise in frustration. This new version of Personator intelligently splits name, address, and city-state-zip compound fields into their components, genderizes database records, and creates salutations for personalize letters.

Personator 4 now includes GenderBase 100, formerly an add-on, as a standard feature!

This additional table of 100,000 first names includes a correction file that will fix abbreviations and typos such as “Wm” and “Ahrry,” enhancing processing speed and accuracy.

Personator parses compound fields

Personator parses compound fields containing either single or double names, plus inverse names and government inverse, into their structural components:

Prefix (Mr., Ms, Dr, etc.)
First name
Middle name (or initial)
Last name
Suffix (M.D., Ph. D.)

Fields containing double names such as “Mr. John Smith and Ms. Mary Jones” can be output to two separate full-name fields (contained in the same record), two sets of split name fields, or even to a newly created record to contain a second name.

You can also parse as many as three address lines, as well as city-state-zip fields, into their respective components… ideal for direct mail processing.

Genderize and build salutations…

You specify how conservatively or aggressively to genderize and whether your database has a dominant male or female population. You also specify whether the prefix should be put into its own field or inserted ahead of the first name. Personator can also exploit a suffix field to add a prefix such as “Dr.” for “John Smith, MD.”

Superior logic, and speed…

Personator creates both formal (Dear Mr. Brown) and informal (Dear Greg) salutations using the prefixes it creates. When it encounters neutral names (Lee, Chris, Dale), you can assign a neutral salutation (Dear First Name, Last Name) or a “slug” (Dear Valued Customer).



540-949-7266 (Phone)

888-970-9944 (Toll-free)


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